Bon Jovi defend high tour prices

Rockers Bon Jovi have come under criticism for their “extortionate” ticket-pricing system ahead of the band’s series of sell-out shows set to take place at the O2 Arena from today.

The Livin’ On A Prayer hitmakers, 46, came under fire from fans of the 80s pop-rockers who felt the pricing was “somewhat inappropriate, given the current economic circumstances”. Ticket prices range from a staggering £1025 to a stratospheric £1335 when including parking costs. A hot snack is likely to set a typical forty-something bleached denim wearer back a colossal £195, and programs start from an incredible £235.

Bon Jovi guitarist Peter Ian defended the pricing structure, saying yesterday: “Yeah, man, you’ve got to remember that a show of this magnitude requires extensive planning and preparation. It’s not just a case of turning up, plugging in the guitars and doing a show, you know. There’s a lot of logistical work that goes into facilitating what you see at the front end as a punter. For instance, did you know that, on average, a Bon Jovi concert often demands 3 or maybe even 4 practice runs before the actual performance itself? Those rehearsals cost money – especially when you consider the fact that Bon refuses to play the same guitar twice.

“The other thing you have to remember is that the machine which produces the ‘w-w-w-whirr-whirr’ sound at the start of Livin’ On A Prayer is powered by radioactivity, man. Seriously, that sort of shit can be lethal if not handled correctly, so you’ve got to treat it with respect. Safety is paramount in these circumstances – especially when it comes to the fans.

“Rest assured, we’re not gipping anyone out of anything. OK, so in some cases we’ve been a bit cheeky here and there, but we don’t think it’s unaffordable for the majority of fans and we always carry out a full pricing analysis during band meetings to ensure we’re being reasonably fair. Jon Bon always says we should never charge more than we’re willing to pay ourselves – and we’re more than willing to pay ourselves around £2000-£3000 per evening each. I say that’s not bad for an hour and a half of guitar strumming, and it definitely represents good value, so props to JB on that one. Besides, even if we do charge the odd high price here and there, we’re nowhere near as bad as Phil Collins. Apparently, he orders the venue to turn up the heating as high as possible before he gets there, then sells ice creams for £30 a go. What a gypsy! Anyway, see you at the concert, man – it’s gonna be awesome.”

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